Reading Survey Results in Your Report
Where your survey answers show up, question by question.
If your campaign included a survey alongside the Signal Sessions, the report adds a Survey tab. (If the campaign had no survey, the tab doesn't appear.)
The tab is headed Survey Responses and shows how many people answered — for example, “18 of 21 submitted (86%)” — alongside an Export CSV button to download the results as a spreadsheet. Below that, it lays out each question you set up in your survey, with the answers aggregated across everyone who responded. Results are shown at the group level to protect individual privacy.
How each question type is shown
Surveys support five question types, and each is summarized in the way that fits it:
- Multiple Choice — each option as a bar with its share and count (for example, Excellent 33% (6)).
- Yes / No — the split between the two answers, with counts.
- Likert (an agree-to-disagree scale) — the mean score, with the number of respondents (for example, 3.61 mean (n=18)), and a 1-to-5 distribution.
- Numeric — the typical value across the responses, summarized as a number.
- Open Text — the written answers participants gave, in their own words.
Use the Survey tab for the structured answers you asked for directly, and the other tabs — Summary, Deep Dive, and Exploring the Evidence — for what surfaced from the conversations themselves.