Reading Your Report: The Summary Tab
The big-picture takeaways at the top of every report.
Your report opens on the Summary tab, the fastest way to see what your campaign found. This page walks through each part from top to bottom, so you know what you're looking at and where to go for more detail.
|
Section |
What it shows |
|---|---|
|
Report header |
The campaign, the Signal Event it used, and a one-line summary of the run |
|
Headline |
The single most important thing the campaign found |
|
Dimensions |
One card for each thing the event set out to measure |
|
Came up on its own |
Themes participants raised themselves |
|
Who we heard from |
How many people could be scored on each dimension |
The report header
At the top you'll see the campaign and Signal Event name, plus a one-line summary of the run: how many conversations took place, how many participants completed (and the percentage), when the report was last updated, and whether the campaign is Live (still collecting sessions) or Closed. From here you can also Download PDF. Account admins also see Export data.
The headline
One plain-language statement of the most important thing the campaign found, with a sentence or two on what this format captured. If you read nothing else, read this.
Dimensions
A dimension is one of the things your Signal Event set out to measure. Each card shows:
- The dimension name and its band: Strength, Mixed or Opportunity, which tell you whether the group scored high, in the middle, or low
- Its average score out of 5, marked on a 1 to 5 track
- How many people were heard on it, for example "5 of 6 people were heard on this". A person counts as heard when their conversation gave enough evidence to score them on that dimension.
- A short summary of what people said, and a second paragraph on what that means
The band is the only label for how high or low the score is. If fewer than 3 people were scored on a dimension, the card shows "evidence thin — tentative" instead of a band. If no summary was generated for a dimension, the card says "Takeaway not generated."
Click How we read [score] to open that dimension on the Analysis tab, with the findings and the quotes behind them.
Note: A note above the cards explains the coverage rule. Dimensions are shown when enough evidence came from at least 5 participants, and the more dimensions that clear that bar, the more of the report fills in.
Came up on its own
Themes people raised themselves, rather than ones the event set out to measure. Each shows how many participants raised it, an evidence label (Strong, Moderate or Limited evidence, meaning how much support is behind it), and a sentence on why it matters. Open any one on the Analysis tab for its findings and quotes.
Who we heard from
A table showing, for each dimension, how many people were heard and how many were not. When a conversation didn't produce enough evidence on a dimension, that person is left out of it rather than guessed at.
What the report won't do
The report tells you what was heard and what it means for each dimension. It deliberately stops short of recommendations, because those depend on cost, feasibility and context Savo doesn't have.
How to trust it
Every finding is grounded in at least one real participant quote, and every number is computed from the session data. Findings are reported at the group level.
How individual quotes are attributed depends on the Participation setting chosen when the campaign was created:
|
Participation setting |
How quotes are attributed |
|---|---|
|
Confidential (the default) |
Under a pseudonym, a code such as "Participant 12," never a real name |
|
Identified by name |
Under the participant's name. Participants are told this before they begin. |