Reading Your Report: The Summary Tab
The big-picture takeaways at the top of every report.
When you open a report it lands on the Summary tab — the fastest way to see what your campaign found. Here's what each part means, top to bottom.
The report header
At the top you'll see the campaign and Signal Event name, plus a one-line summary of the run: how many Signal Event conversations took place, how many participants completed (and the percentage), when the report was last updated, and whether the campaign is Live or Closed. From here you can also Download PDF.
The Headline
The Headline is a single, plain-language sentence capturing the most important takeaway from the whole campaign — the one thing to know if you read nothing else.
Key Dimensions
Key Dimensions shows each thing your Signal Event set out to measure — each Dimension — with its average score out of 5 and a tier label (Strength, Mixed, or Opportunity). A short note explains the coverage rule: only dimensions with enough evidence from at least 5 participants appear, and the more that clear that bar, the more of the report fills in. A dimension with too little evidence is marked “evidence thin — tentative” instead of a score. For what the scores and tiers mean, see Understanding Scores, Tiers, and Evidence Strength.
What This Means — The Big Picture
The Big Picture turns the scores into words. For each Dimension you'll see how many participants it's based on (“X of Y participants heard”), a short plain-language summary of what people said, and a “See the findings” link that jumps to that Dimension's detail in the Deep Dive.
What the report won't do
The report tells you what was heard and what it means for each Dimension. It deliberately stops short of recommendations — those depend on cost, feasibility, and context Savo doesn't have, so it doesn't guess.
How to trust it
Every finding is grounded in at least one real participant quote, and every number is computed from the session data. Findings are reported at the group level, and any individual quote appears under a pseudonym — a code such as “Participant 12,” never a real name. The full method is in the report's Methodology section, summarised in Understanding Scores, Tiers, and Evidence Strength.