Heidi Darling is a dynamic Chief Marketing Officer and go-to-market leader with a track record of helping innovative, high-growth companies turn emerging ideas into defined market categories and scalable growth engines. Best known for her impactful leadership at ROI-DNA (Hotwire), Ekso Bionics (EKSO), and Resource (Gem), she played a pivotal role in scaling revenue, sharpening brand positioning, and building the rigorous go-to-market discipline required for acquisitions, IPO readiness, and long-term market leadership. With extensive experience spanning SaaS, AI, marketplaces, fintech, medtech, and B2B services, Heidi offers a rare combination of narrative instinct, commercial rigor, and operating range to help leadership teams clarify their narrative, build compounding demand, and drive durable market momentum at scale. At Savo™, Heidi is focused on defining and dominating the market category, operationalizing product marketing as a strategic force multiplier, and building AI-native go-to-market systems that accelerate speed, learning, and leverage across the full customer lifecycle.
