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SAVO VS QUALITATIVE INTERVIEWS

The scalable alternative
to 1:1 qualitative
interviews

A research firm runs 15–20 interviews over a month, then delivers a deck
after it's too late. Savo runs hundreds to thousands of conversations at
once with the same depth every time, without the interview fatigue bias
common in traditional interviewing.

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The business case

Every interview is your best interview.

The depth of a skilled interviewer, at scale, on your timeline, at a fraction of the cost.

Consulting / research firm
SavoApostrophe
Sample size
15–20 interviews
Hundreds or thousands, in parallel
Timeline
6–12 weeks
Hours to days
Cost
Five to six figures per study
Priced per conversation
Consistency
Varies by interviewer, drifts with fatigue
Same protocol for everyone , first to last
What you keep
A one-off deck
Data you own, compounds over time with every conversation

Same depth on the hundredth conversation as the first.

WHAT SAVO DOES INSTEAD

Depth that doesn't drift

Apostrophe
No fatigue, no drift

A human interviewer tires, and the analysis bends toward the firm's framing. Savo holds the same depth and neutrality on every Signal Event™ interview, without the pull to confirm a hypothesis.

Apostrophe
Design once, hear everyone

Build the study in Savo Event Studio™, deploy it to everyone you want to hear from, and every person meets the same interview at the same depth.

Apostrophe
Own it, re-run it

Evidence is measured and aggregated into validated insights you can act on immediately. Re-run, add a complementary study to drill down or a quantitative survey for both the number and the why. Longitudinal insight, not a one-off deck.

Apostrophe

“If you want to design the workforce of the future, you first have to truly understand the one you have today. That's what stands out about Savo. It doesn't just add AI to the same old listening motion, it captures authentic voice at scale, so you actually understand people, capability, and change in real time.”

Jason Averbrook

CEO, Now-To-Next

How it works

From question to defensible answer

Five steps, one platform. Select a step to see it in the product.

Savo Event Studio™ — Event step showing the event library and AI Reinvention Pulse details

Savo Event Studio™ — Design

1

Design ⌄

Describe your business question. Savo Event Studio™ drafts a facilitation guide grounded in Savo Signal Science™ methodology.

2

Invite ⌄

Send one link. People join from any device — speaking or typing, no scheduling.

3

Converse ⌄

The AI interviewer guides every conversation in parallel: probing, clarifying, staying neutral.

4

Measure ⌄

Statements become evidence, scored against validated measures you can compare wave over wave.

5

Decide ⌄

Savo Insights™ reporting delivers the score, the drivers, and the why — ready for the room where the decision gets made.

Real results
88% rate Savo 'good' or 'excellent'
75% prefer Savo Session™ interviews over surveys
99% of Savo users actively participate to the end
Complementary insights

Keep the firm for what firms are for.

Bring in a firm for high-touch strategic implementation. Reach for Savo when your discovery process needs to hear from more people, take less time, and cost less.

REACH FOR SAVO WHEN

  • You need more than 10 voices to trust the finding
  • The decision can't wait for next quarter's deck
  • Every person deserves the same quality of interview
  • You want to own the data and run the study again
Common Questions

Asked before you asked.

Does Savo lose the depth of a skilled interviewer?

No. Savo measures and adapts in real time to elicit knowledge, wisdom, and experience — and holds the same depth on the hundredth conversation as the first, without fatigue or the pull to confirm a hypothesis.
Is AI-moderated research actually valid?

Yes, when it's designed well. Consistency is a strength: a human moderator's questioning drifts from one session to the next, while Savo asks every person the same way, in neutral language. Scoring is validated against human evidence, and every finding traces back to the exact words.
Is this measurement, or just an AI that summarizes interviews?

Most AI tools summarize — one interpretation of a conversation. Savo measures: it scores constructs defined before the first question, reports whether the evidence was sufficient, and reproduces across reruns. A summary is a story about the data; a measurement is a result you can defend.
Is a conversation as valid as a survey?

It's a different kind of validity. A survey is good at a clean number and weak on why. Savo keeps the number and the reason, scored the same way for everyone and traceable to the words. For pure statistical tracking at very large samples, a survey still has its place and many people use both.
How is participant data handled?

Private and one-to-one; SOC 2, GDPR, and ISO compliant.
Pricing CTA BG v2

Hear from hundreds, now.

Get research-firm depth on a business timeline.

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Experience a Signal Event™ interview