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Savo vs focus groups

The AI alternative to
focus groups

A focus group hears 8–12 people in one room, and the loudest voice sets
the tone. Savo listens to hundreds, privately and in parallel, so every voice is
accurately represented.

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Experience a Signal Event™ interview
The business case

All of the depth. None of the room dynamics.

Everything you run a focus group for, without the groupthink bias, the scheduling load, or the five-figure bill.

Traditional focus group
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Voices per study
8–12 in one room
Hundreds to thousands, in parallel
Setting
One shared room
Private, one-to-one
Groupthink
Built in
None. Confidential individual sessions
Honesty
Performative; quiet people hold back
People speak freely, one-on-one
Time to insight
4–8 weeks
Hours
Cost
$7,000–$30,000 per session
Hours Priced per conversation, most run $4–$6 per participant

Depth without conformity and false consensus.

What Savo does instead

What the room never tells you

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Private beats performative

Every person gets a confidential Signal Event™ interview on their own time, from anywhere. Quiet people speak freely, the opposite of a room where one voice dominates.

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Hundreds of rooms at once

Because software conducts the conversation, hundreds happen simultaneously. A sample size that holds up, in hours instead of 4–8 weeks.

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Agreement you can measure

Savo shows where people agree and disagree across every conversation: evidence traced to their words, scored against validated measures, drillable in Savo Insights™ reporting.

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"Savo gives me reliable insights that I can trust, with traceability I can defend, at the speed of today's business. That's a combination I haven't had before. "

Greg Pryor

Connected Commons

How it works

From question to defensible answer

Five steps, one platform. Select a step to see it in the product.

Savo Event Studio™ — Event step showing the event library and AI Reinvention Pulse details

Savo Event Studio™ — Design

1

Design ⌄

Describe your business question. Savo Event Studio™ drafts a facilitation guide grounded in Savo Signal Science™ methodology.

2

Invite ⌄

Send one link. People join from any device — speaking or typing, no scheduling.

3

Converse ⌄

The AI interviewer guides every conversation in parallel: probing, clarifying, staying neutral.

4

Measure ⌄

Statements become evidence, scored against validated measures you can compare wave over wave.

5

Decide ⌄

Savo Insights™ reporting delivers the score, the drivers, and the why — ready for the room where the decision gets made.

Real results
88% rate Savo 'good' or 'excellent'
75% prefer Savo Session™ interviews over surveys
99% of Savo users actively participate to the end
Complementary insights

Some things still need a room.

Keep a focus group when you need group interaction to uncover deep, unexpected insights. Reach for Savo when honest answers matter more.

Reach for Savo when

  • You need honest answers, not performances
  • You want a sample size that holds up to scrutiny
  • You need insight in hours, not 4–8 weeks
  • The budget can't absorb $7,000–$30,000 a session
Common Questions

Asked before you asked.

Is this an "AI focus group" with synthetic personas?

No. Synthetic focus groups prompt an AI to role-play fake customers; studies, including one from Stanford, show they flatten groups and tend to agree with the prompt. Savo talks to real people. The scale comes from running real conversations at once, not from creating artificial respondents, keeping human intelligence at the center.
Without the room, do you lose the group dynamic?

You lose the downside: the loudest voice, the quiet people holding back, the performative responses. You keep the upside: Savo shows where people agree and disagree – across hundreds of private conversations, with no distortion of the response based on group dynamics.
Is it better research, or just faster research?

Both. Every conversation follows the same measures, asked in adaptive, exploratory language, and each finding is traceable back to the words so it holds up to scrutiny, and your deadlines.
How fast are the results?

Hours to days. Your insights analysis begins as soon as the conversations are had.
How is participant data handled?

Private and one-to-one, SOC-2 / GDPR / ISO compliant.
How many people do I need to replace a focus group?

A focus group of 8–12 was never an ideal sample size to begin with. With Savo you can hear from hundreds to thousands, so you can size each segment enough to truly trust the findings.
Can I still see where people agree and disagree?

Yes. Savo surfaces consensus and division across all the private conversations, without the group think effect that makes a focus group's “agreement” unreliable.
How is it priced compared with a focus group?

A focus group session runs $7,000–$30,000; Savo is priced at .50 cents a minute. Most conversations run $4-$6 dollars per participant.
Pricing CTA BG v2

Skip the room dynamics. Get to the truth
you need.

Hear hundreds of people speak freely, today.

Book a Demo
Experience a Signal Event™ interview