What is Narrative Intelligence?
How Savo turns what people say into structured, scored insights
Narrative intelligence is the ability to extract structured, measurable insight from unstructured conversational data. It's what Savo does with the conversations it facilitates — and it's what makes the difference between a recording of what someone said and an insight you can act on.
The problem with unstructured data
Conversations are rich. They contain nuance, context, reasoning, and detail that no survey form can capture. But they're also hard to analyze at scale. If you interview fifty people, you have fifty transcripts and no easy way to compare, score, or aggregate what they said.
Narrative intelligence solves this by giving structure to the unstructured.
How it works
When a participant completes a Signal Session, their conversation is processed through several layers:
Transcription — The spoken conversation is converted to text.
Evidence extraction — The AI identifies the moments in the transcript that are relevant to each dimension the Signal Event is measuring. These are called evidence units — the specific passages where a participant said something that speaks to the question at hand.
Dimension scoring — Based on the evidence units, each dimension is scored on a 1–5 scale. The score reflects the strength and direction of the participant's expressed perspective on that dimension — not sentiment analysis, but measured alignment with what the dimension is designed to capture.
Confidence levels — Every dimension score comes with a confidence level: Low, Medium, or High. This reflects how much evidence was available to support the score. A participant who answered a topic thoroughly produces a High confidence score; one who gave brief or ambiguous answers may produce a Medium or Low confidence rating.
What you get
The output is a structured dataset: every participant has a score on every dimension, backed by the specific evidence that supports it. You can see what your audience scored on a given dimension, read the evidence units behind any score, and identify patterns across hundreds of conversations.
This is narrative intelligence: the richness of a conversation, organized into a structure you can analyze, compare, and act on.
Why it matters
When you understand not just that someone scored a 2 out of 5 on competitive confidence, but what they said that produced that score, you have something you can do something with. Narrative intelligence is the bridge between ""people told us something"" and ""here's what to do about it.""